View source for NRHP: Gold and Company Store Building

[[Image: Gold_%26_Company_Store_Building.jpg |thumb|right|upright=1.0|alt= Gold_%26_Company_Store_Building.jpg|Gold & Company Store Bldg (Gold Brandeis Building)]]

==Gold & Company Store Bldg (Gold Brandeis Building) ==

NRHP Reference #: [https://npgallery.nps.gov/AssetDetail/NRIS/82000609 82000609]

NRHP Listing Date: 19821019

==Location==
1033 O, Lincoln, Lancaster County, Nebraska

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==Summary==
William Gold, a native of New York, established "The Peoples' Store," a modest retail business in 1902. The firm was incorporated in 1915 with William Gold as president and son Nathan as vice-president and was later renamed "Gold and Company." The building is a landmark in Lincoln's downtown business area. The oldest section, erected in 1924, is six stories high and displays Gothic Revival detailing. Additions were made in 1929, 1947, and 1951, and illustrate the phenomenal growth experienced by the store. In 1964 Gold and Company merged with Omaha's J. L. Brandeis and Sons, and the business was named "Brandeis, Gold's Division" until 1980 when the store was closed. The building has been rehabilitated for retail and office space.

==Further Information==

==Bibliography==

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